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Arthur Murray Interantional, Inc. joined with other well-known companies such as club Med and Cuisinart to sponsor the "Turn Up the Romance" Sweepstakes.
Couples were able to enter online to win products and servies including a romantic vacation, gold and diamonds, and dance lessons!! See the advertisment in the February/March issue of Tango Magazine for more informations. Radio advertising was took place in the New Yrok, Los Angelses, Bostaon, Dallas, and Chicago markets.
See the banner below.
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